Facebook news feed ads: a social impact theory perspective
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DOI: 10.1108/jrim-10-2018-0125
Abstract: The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention.… read more here.
Keywords: social impact; news feed; distance; facebook news ... See more keywords
The Worldwide Influence of Social Media on Cervical Spine Literature
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DOI: 10.14444/8213
Abstract: Background The Altmetric (Digital Science, Holtzbrinck Publishing) Attention Score (AAS) is an automatically calculated score that accounts for other literary influences, which include academic sources as well as nonacademically focused social media outlets such as… read more here.
Keywords: social media; twitter facebook; cervical spine; media outlets ... See more keywords