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Published in 2018 at "Journal of Business Research"
DOI: 10.1016/j.jbusres.2018.05.022
Abstract: Responding to the global call for a “sustainable economy” requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and…
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Keywords:
many faces;
conscious consumers;
typology;
sustainability conscious ... See more keywords