Automatic facial coding predicts self-report of emotion, advertisement and brand effects elicited by video commercials
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DOI: 10.3389/fnins.2023.1125983
Abstract: Introduction Consumers’ emotional responses are the prime target for marketing commercials. Facial expressions provide information about a person’s emotional state and technological advances have enabled machines to automatically decode them. Method With automatic facial coding… read more here.
Keywords: automatic facial; facial coding; advertisement brand; self report ... See more keywords