Factorial surveys reveal social desirability bias over self-reported organic fruit consumption
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DOI: 10.1108/bfj-04-2018-0238
Abstract: Purpose Surveys measuring consumers’ preferences for sustainable food might suffer from socially desirable responding. Social desirability stems in part from social norms about sustainable lifestyles, when respondents need approval from others and when privacy is… read more here.
Keywords: factorial surveys; fruit; organic fruit; social desirability ... See more keywords