Articles with "factors ewom" as a keyword



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Determining the critical factors of eWOM about corporate social responsibility on social networking sites: End users’ perspective

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Published in 2022 at "Frontiers in Psychology"

DOI: 10.3389/fpsyg.2022.894505

Abstract: It is now possible to propagate CSR information through social media platforms. Electronic word of mouth (eWOM) directly impacts image and upcoming portfolios of the organization. Customers, employees, and other stakeholders generate revenue for the… read more here.

Keywords: determining critical; social responsibility; responsibility; factors ewom ... See more keywords