Consumers' willingness to buy and willingness to pay for fair trade food: The influence of consciousness for fair consumption, environmental concern, trust and innovativeness.
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DOI: 10.1016/j.foodres.2019.02.018
Abstract: The emerging trend of fair trade (FT) production has gained increasing attention in the food industry due to the growing amount of socially sensitive consumers. In this respect, the purpose of this study is to… read more here.
Keywords: trust; fair trade; fair consumption; consciousness fair ... See more keywords