When and Why People Evaluate Negative Reciprocity as More Fair Than Positive Reciprocity
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DOI: 10.1111/cogs.12773
Abstract: If you are kind to me, I am likely to reciprocate and doing so feels fair. Many theories of social exchange assume that such reciprocity and fairness are well aligned with one another. We argue… read more here.
Keywords: fair positive; evaluate negative; people evaluate; reciprocity ... See more keywords