Who cares about social image?
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DOI: 10.1016/j.euroecorev.2018.08.001
Abstract: Even though the interaction of intrinsic motivation and concerns for social approval has important implications both for crowding out of intrinsic motivation through incentives and for producer choices, little is known about this interaction empirically.… read more here.
Keywords: image; cares social; interaction; social image ... See more keywords
If you think about it more, do you want it more? The case of fairtrade
Sign Up to like & getrecommendations! Published in 2019 at "European Journal of Marketing"
DOI: 10.1108/ejm-01-2018-0072
Abstract: There are substantive disagreements about whether encouraging deliberative thinking increases consumer preference in low-involvement product categories. The authors draw on dual-process theory to add rare experimental evidence to this debate. They also investigate whether the… read more here.
Keywords: deliberation; deliberative thinking; effect; dual process ... See more keywords