Consumer perception towards familiar and innovative foods: the case of a Brazilian product
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DOI: 10.1108/bfj-02-2020-0160
Abstract: PurposeThe purpose of this paper is to assess consumers' perception of a typical Brazilian food in its familiar and innovative versions through a survey combined with textual analysis.Design/methodology/approachThe study collected consumers’ data (N = 476) via survey… read more here.
Keywords: familiar innovative; consumer perception; analysis; product ... See more keywords