Brand Fan Pages experience and strength as antecedents to engagement and intensity of use to achieve HEIS’ brand loyalty
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DOI: 10.1080/08841241.2019.1605437
Abstract: ABSTRACT The growing competitive environment in which Higher Education Institutions (HEIs) are immersed has caused them to be constantly focused on implementing new strategies that allow them to consolidate student loyalty. Among the strategies are… read more here.
Keywords: brand fan; loyalty; brand; fan pages ... See more keywords