How fans are engaging with baseball teams demonstrating multiple objectives on Instagram
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DOI: 10.1108/sbm-01-2017-0002
Abstract: Purpose Using uses and gratifications theory as a guide, the purpose of this paper is to examine how fans are engaging with Major League Baseball (MLB) teams that are utilizing Instagram postings to demonstrate sporting,… read more here.
Keywords: fans engaging; multiple objectives; instagram fans; objectives instagram ... See more keywords