An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions
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DOI: 10.1016/j.smr.2020.02.006
Abstract: Abstract According to psychological reactance theory (PRT), when an individual’s freedom is threatened or eliminated, a state of reactance will occur in an attempt to have the freedom restored. Consumer reactance to firm marketing strategies… read more here.
Keywords: reactance; consumer reactance; fantasy sport; sport ... See more keywords