Sign Up to like & get
recommendations!
0
Published in 2020 at "Sport Management Review"
DOI: 10.1016/j.smr.2020.02.006
Abstract: Abstract According to psychological reactance theory (PRT), when an individual’s freedom is threatened or eliminated, a state of reactance will occur in an attempt to have the freedom restored. Consumer reactance to firm marketing strategies…
read more here.
Keywords:
reactance;
consumer reactance;
fantasy sport;
sport ... See more keywords