NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants
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DOI: 10.3390/ijerph192114604
Abstract: The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer… read more here.
Keywords: farm restaurants; decision making; smart farm; indoor smart ... See more keywords
Do Consumers Intend to Use Indoor Smart Farm Restaurants for a Sustainable Future? The Influence of Cognitive Drivers on Behavioral Intentions
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DOI: 10.3390/su15086666
Abstract: Smart farms are eco-friendly and sustainable agriculture practices that also play a crucial role in the foodservice industry. This study investigated cognitive drivers, which included biospheric value, environmental concern, problem awareness, and ascription of responsibility,… read more here.
Keywords: cognitive drivers; behavioral intentions; farm restaurants; smart farm ... See more keywords