When helping is risky: The influence of ethical attributes on consumers’ willingness to buy farmer-assisting agricultural products online
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.1014972
Abstract: Chinese e-commerce platforms have long helped to sell agricultural products through farmer-assisting marketing activities, effectively alleviating the problem of stagnant agricultural products in some areas, and have become a valuable cause-related marketing strategy. The ethical… read more here.
Keywords: agricultural products; assisting agricultural; farmer assisting; ethical attributes ... See more keywords