Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumers’ perceptions based on twitter data mining
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DOI: 10.1016/j.jclepro.2019.118701
Abstract: Abstract This study explores if there is a convergence between the concepts of fashion and eco-friendliness in consumer perception of a fashion brand. We assume that increased eco-friendly perception will influence the brand image positively,… read more here.
Keywords: eco friendliness; attributes fashion; perceptual attributes; brand ... See more keywords
Product attributes and preference for foreign brands among Vietnamese consumers
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DOI: 10.1016/j.jretconser.2016.12.001
Abstract: This research attempted to investigate important product attributes in purchasing fashion goods and the influence of these attributes on preferences for American fashion brands versus local fashion brands, by Vietnamese consumers. A web-based survey was… read more here.
Keywords: product attributes; fashion brands; local fashion; vietnamese consumers ... See more keywords
Sustainability in Fashion Brands
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DOI: 10.3390/su12145843
Abstract: This preview article introduces the Special Issue on “Sustainability in Fashion Brands” and presents a summary of the research. This editorial will highlight the contents and methodologies of selected papers, presenting diverse issues in sustainable… read more here.
Keywords: fashion; fashion brands; sustainability fashion;