Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior
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DOI: 10.1108/jabs-08-2015-0118
Abstract: Purpose Even though the Indian luxury market is predicted to grow as much as the Chinese one over the coming years, limited research has been conducted on luxury consumer behavior. The purpose of this study… read more here.
Keywords: consumer behavior; fashion goods; luxury; luxury fashion ... See more keywords