Social comparison in fashion blogging: “creative self” as the new genre in fashion communication
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DOI: 10.1108/jfmm-07-2019-0140
Abstract: The purpose of this study is to draw on an inductive approach in exploring how the post-90s generation relates themselves with the others when browsing fashion images on social media. More specifically, this work explores… read more here.
Keywords: communication; social comparison; fashion; creative self ... See more keywords