How can Indian small-scale fashion retailers survive COVID-19 disruption?-A Brand Portfolio Optimization Perspective
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102633
Abstract: Abstract Fast fashion trends have led to an enormous local brand proliferation in India. Brand proliferation has further led to an overchoice effect among the Indian consumers due to which, they are now increasingly less… read more here.
Keywords: fashion retailers; brand portfolio; covid disruption; portfolio ... See more keywords
Goods Relocation Management in City Fashion Retailers with an Incentive System
Sign Up to like & getrecommendations! Published in 2020 at "Procedia Manufacturing"
DOI: 10.1016/j.promfg.2020.02.064
Abstract: Abstract The goods relocation among fashion retailers located in the same city is a daily activity carried out by trucks. The related transport externalities in the urban area have a significant weight for the citizen… read more here.
Keywords: fashion retailers; relocation management; goods relocation; city ... See more keywords