Price differentiated channel switching in a fixed period fast fashion supply chain
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DOI: 10.1016/j.ijpe.2017.06.030
Abstract: Fashion products are characterized by short product life cycles and high market success uncertainty. An unsuccessful product requires multiple price discounts to clear inventory. Fast-fashion retailers use a variety of strategies to counter these uncertainties… read more here.
Keywords: fast fashion; channel switching; fashion supply; period ... See more keywords