Price differentiated channel switching in a fixed period fast fashion supply chain
Sign Up to like & getrecommendations! Published in 2017 at "International Journal of Production Economics"
DOI: 10.1016/j.ijpe.2017.06.030
Abstract: Fashion products are characterized by short product life cycles and high market success uncertainty. An unsuccessful product requires multiple price discounts to clear inventory. Fast-fashion retailers use a variety of strategies to counter these uncertainties… read more here.
Keywords: fast fashion; channel switching; fashion supply; period ... See more keywords
Brand addiction in the contexts of luxury and fast-fashion brands
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2020.102089
Abstract: Abstract Although research on consumer-brand relationship has gained increasing interest among scholars, little is known to date about its most intense form – brand addiction. This research explores the main motives and outcomes of this… read more here.
Keywords: fast fashion; brand addiction; brand; fashion ... See more keywords
Just Use What You Have: Ethical Fashion Discourse and the Feminisation of Responsibility
Sign Up to like & getrecommendations! Published in 2018 at "Australian Feminist Studies"
DOI: 10.1080/08164649.2019.1567255
Abstract: ABSTRACT The rise of fast fashion has meant that young women (even those on relatively low incomes) are able to ‘regularly consume and discard fashionable clothing’ [Buckley, Cheryl, and Hazel Clark. 2012. “Conceptualizing Fashion in… read more here.
Keywords: fashion; use ethical; fast fashion; feminisation responsibility ... See more keywords
The affective economy and fast fashion: Materiality, embodied learning and developing a sensibility for sustainable clothing
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Material Culture"
DOI: 10.1177/13591835221088524
Abstract: Many commentators recognise the need to make clothing more sustainable due to its deleterious environmental and social ramifications. However, it is challenging to change the consumer behaviour that drives fast fashion markets because people have… read more here.
Keywords: affective economy; change; sustainable clothing; sensibility sustainable ... See more keywords
Determining the Role of Influencers’ Marketing Initiatives on Fast Fashion Industry Sustainability: The Mediating Role of Purchase Intention
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.940649
Abstract: Celebrity influence plays a significant role in fostering the consumers’ impulse buying tendency and purchase intention. In the modern advertising era, the celebrity endorsement characteristics have driven the firms’ promotion campaigns, stimulating consumer purchasing behavior… read more here.
Keywords: role; celebrity; fast fashion; purchase intention ... See more keywords
The Influence of Social Media and Sustainability Advocacy on the Purchase Intention of Filipino Consumers in Fast Fashion
Sign Up to like & getrecommendations! Published in 2023 at "Sustainability"
DOI: 10.3390/su15118502
Abstract: The large consumption of fast fashion brings many negative environmental impacts. Filipino consumers love and buy fast fashion because it is relatively cheap but trendy, and there are lots of fashionable designs to choose from.… read more here.
Keywords: fashion; fast fashion; sustainability; purchase intention ... See more keywords