The resemioticisation of the socio-cultural construct of Nowruz festival in Tehran’s “Fatemi Spring” billboards
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DOI: 10.1080/10350330.2018.1430664
Abstract: ABSTRACT This study explores how the socio-cultural aspects of Nowruz are resemiotised to represent, orient and organize ideological constructs in Tehran’s “Fatemi Spring” billboards. These billboards are semiotic constructs with mixed messages about the coincidence… read more here.
Keywords: festival; tehran fatemi; fatemi spring; spring ... See more keywords