Place marketing, policy integration and governance complexity: an analytical framework for FDI promotion
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DOI: 10.1080/09654313.2019.1701295
Abstract: ABSTRACT This paper focuses on the marketing of regions and cities within the global market for foreign direct investments (FDIs). In a context in which place marketing and place branding are employed as tools for… read more here.
Keywords: place marketing; fdi promotion; place;