Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women
Sign Up to like & getrecommendations! Published in 2018 at "Health Communication"
DOI: 10.1080/10410236.2018.1493416
Abstract: ABSTRACT The current study aims to examine the influence of fear appeal messages across different media outlets on Chinese women’s intention of breast self-examination using the Extended Parallel Processing Model (EPPM). A two-by-two-by-two factorial experiment… read more here.
Keywords: fear appeal; self examination; breast self; chinese women ... See more keywords
The effectiveness of fear appeals in ‘green’ advertising: An analysis of creative, consumer, and source variables*
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DOI: 10.1080/13527266.2017.1290671
Abstract: Abstract This study focused on the effectiveness of fear appeal messages used to arouse a threat in green advertising. An experiment recruited 175 participants to test the influence of the advertising appeal (fear vs. non-fear… read more here.
Keywords: fear appeal; green advertising; source; advertising ... See more keywords
The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a Traditional Fear Appeal to Influence HPV Vaccination Intentions
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DOI: 10.1177/0093650215616457
Abstract: Recent research on persuasion has explored the utility of incorporating alternative emotional appeals within a fear-appeal framework to achieve persuasive outcomes. The current study contributes to this growing body of research by developing and assessing… read more here.
Keywords: fear appeal; fear; hybrid guilt; vaccination ... See more keywords