On consumer choice patterns and the net impact of feature promotions
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DOI: 10.1016/j.ijresmar.2018.05.002
Abstract: Even in the digital age, feature promotions continue to receive significant investments from CPG manufacturers and retailers. Whether this is money well spent depends on consumers' (heterogeneous) tendency to switch brands or stores in response… read more here.
Keywords: feature; brand; consumer choice; feature promotions ... See more keywords