Feminism and Advertising: Responses To Sexual Ads Featuring Women
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DOI: 10.2501/jar-2020-010
Abstract: ABSTRACT Recent studies indicate that U.S. consumers' feminist attitudes can influence positively their evaluations of sexual images of women in advertisements. This study tested the generalizability of that finding in Korea—a country with a much… read more here.
Keywords: feminism advertising; feminist attitudes; advertising responses; responses sexual ... See more keywords