Facebook news feed ads: a social impact theory perspective
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DOI: 10.1108/jrim-10-2018-0125
Abstract: The purpose of this paper is to examine the effects of “social information” in Facebook News Feed ads on American users’ advertising responses, including ad credibility, attitude-toward-the-ad, brand interest, intention to click and purchase intention.… read more here.
Keywords: social impact; news feed; distance; facebook news ... See more keywords