Profiling Kuwaiti female apparel consumers
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DOI: 10.1108/ijssp-06-2018-0109
Abstract: PurposeThe purpose of this paper is to examine female fashion consumer profiles in Kuwait. Drawing on symbolic interactionist, fashion adoption theory, the trickle-down theory, the collective selection theory and the mass-market theory, this study examines… read more here.
Keywords: apparel; apparel consumers; theory; kuwaiti female ... See more keywords