Study on Sales Promotion for Female Customers on Select Durable Goods with Special Reference to Erode District, Tamilnadu State, India
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DOI: 10.1504/ijbex.2019.10024158
Abstract: In this competitive world, female customers' buying behaviour decides the success of durable goods. The aim of this study is to investigate the impacts of various promotions of sales tools used on female customers buying… read more here.
Keywords: durable goods; female customers; sales promotion; buying behaviour ... See more keywords