Through thick and thin: theorizing festival loyalty development among Filipino repeat visitors
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DOI: 10.1080/13032917.2020.1871045
Abstract: ABSTRACT Festivals have long been recognized by scholars for boosting the local economy through tourist visits. However, the shortage of theory-building studies in festival studies need to be addressed empirically. This study aims to conceptualize… read more here.
Keywords: repeat visitors; repeat; festival loyalty; thick thin ... See more keywords