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Published in 2023 at "PLOS ONE"
DOI: 10.1371/journal.pone.0282102
Abstract: Based on the Peircean semiotic theory, this study aims to explore the semiotic construction of a festival tourist attraction using the Guangfu Temple Fair in China as a case. A qualitative research method of grounded…
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Keywords:
tourist;
semiotics;
tourist attraction;
china ... See more keywords