What constitutes risk for a theatrical film distributor? Evidence from the Hindi film industry
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DOI: 10.1108/ijoa-03-2020-2086
Abstract: Purpose This paper aims to examine the strategic issues of risk for independent theatrical film distributors in the Hindi film industry in India. Design/methodology/approach The study adopted qualitative grounded theory approach to explore contextually relevant… read more here.
Keywords: film distributors; film industry; hindi film; film ... See more keywords