Can audience involvement stimulate visit intention in Chinese Kung Fu? Using a serial multiple mediation model to explore film tourism
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DOI: 10.3389/fpsyg.2022.979839
Abstract: The popularity of film and television causes audiences to flock to the location of filming, and thus film tourism is widely been used as an efficient tool in destination branding and marketing. Accordingly, this study… read more here.
Keywords: visit intention; film; audience involvement; film tourism ... See more keywords