The impact of financial and behavioural sunk costs on consumers’ choices
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DOI: 10.1108/jcm-06-2023-6099
Abstract: Purpose The purpose of this paper is to develop a systematic literature review on the sunk cost effect from consumers’ perspectives. By applying a comprehensive approach, this paper aims to synthesise and discuss the impact… read more here.
Keywords: effect; financial behavioural; sunk costs; sunk ... See more keywords