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Published in 2018 at "Journal of Financial Services Marketing"
DOI: 10.1057/s41264-018-0046-9
Abstract: This study investigates the differences in adoption of and perceptions about financial planners among different age groups. Data from a survey of more than 300 people across generations were used to determine if decisions of…
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Keywords:
perceptions financial;
differences perceptions;
financial planners;
generational differences ... See more keywords