The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
Sign Up to like & getrecommendations! Published in 2022 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2022.2032798
Abstract: ABSTRACT This paper examines the effectiveness of digital financial advertisements (DFA) in creating favorable consumer attitudes and purchase intentions toward advertised financial products and services. An internet-based survey was conducted in India with a sample… read more here.
Keywords: purchase intention; financial products; model; attitude purchase ... See more keywords
An Optimal Least Square Support Vector Machine Based Earnings Prediction of Blockchain Financial Products
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DOI: 10.1109/access.2020.3005808
Abstract: The booming applications of bitcoin Blockchain technologies made investors concerned about the return and risk of financial products. So, the return rate of bitcoin must be foreseen in prior. This research article devises an effective… read more here.
Keywords: optimal least; return rate; least square; blockchain financial ... See more keywords
The Role of Social Media Communication: Empirical Study of Online Purchase Intention of Financial Products
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DOI: 10.1177/0972150919848912
Abstract: Abstract Social media provides a virtual workplace/network where people can enjoy expressing their opinions, exchange opinions, disseminate and control messages anywhere and anytime. Marketers are now able to reach consumers and interact with them using… read more here.
Keywords: social media; financial products; online purchase; study ... See more keywords
Leveraging on digital technology for financial inclusion of women agripreneurs in Southern Nigeria
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DOI: 10.12688/f1000research.122123.1
Abstract: Background Women are key players in agriculture, but they are under-resourced, particularly in terms of finance. Microfinance has long been recognized as the most effective method of financially empowering these women, but using the benefits… read more here.
Keywords: women agripreneurs; finance; financial products; southern nigeria ... See more keywords
Determinants of Financial Inclusion in Egypt
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DOI: 10.18488/journal.aefr.2019.912.1383.1404
Abstract: The purpose of the study is to evaluate the determinants of financial inclusion in Egypt. Specifically, the present study seeks to determine whether access to financial services, usage of financial service, and knowledge levels of… read more here.
Keywords: financial products; inclusion egypt; financial inclusion; egypt ... See more keywords
The Promotion and Optimization of Bank Financial Products Using Consumers’ Psychological Perception
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DOI: 10.3389/fpsyg.2022.926271
Abstract: With the rapid economic growth and increased national income year by year, individuals and families have an increasingly greater demand for financial products. Banks’ sales of financial products have become a new economic profit growth… read more here.
Keywords: promotion; bank financial; financial products; psychological perception ... See more keywords