Impacts of Digital Technostress and Digital Technology Self-Efficacy on Fintech Usage Intention of Chinese Gen Z Consumers
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DOI: 10.3390/su13095077
Abstract: The role of digital technostress and self-efficacy in digital marketing research is seldom discussed and even more rarely examined among Gen Z consumers. This study investigates the relationships between four sub-dimensions of technostress (complexity, overload,… read more here.
Keywords: gen consumers; fintech usage; usage intention; digital technology ... See more keywords