Effects of online consumer reviews on firm-based and expert-based communications
Sign Up to like & getrecommendations! Published in 2017 at "Journal of Research in Interactive Marketing"
DOI: 10.1108/jrim-02-2017-0007
Abstract: Purpose To explain and empirically test how different marketing communication channels interact with each other and contribute to brands’ diverging marketplace performance. Design/methodology/approach With a unique data set combining key variables of major passenger car… read more here.
Keywords: communication; based communications; firm based; online consumer ... See more keywords
Core Firm Based View on the Mechanism of Constructing an Enterprise Innovation Ecosystem: A Case Study of Haier Group
Sign Up to like & getrecommendations! Published in 2019 at "Sustainability"
DOI: 10.3390/su11113108
Abstract: The fierce competitive status of the business world has urged innovation activities to transform from mechanistic to ecological and organic. An innovation ecosystem consists of multilateral organizations and emerges as a favorable mechanism for value… read more here.
Keywords: firm based; study; innovation; core firm ... See more keywords