Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations
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DOI: 10.1080/10696679.2023.2291713
Abstract: ABSTRACT This study explores the mediating role of knowledge capital repository and inter-firm communication on the relationship between social media adoption by business-to-business (B2B) seller firms and the purchase intention of B2B buying centers. Adopting… read more here.
Keywords: social media; firm communication; inter firm; knowledge capital ... See more keywords