The marketing firm and co‐creation: The case of co‐creation by LEGO
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DOI: 10.1002/mde.3077
Abstract: This article discusses the marketer and customer co‐creation process within the context of bilateral contingencies. Bilateral contingencies occur when the marketers' behavior is reinforced (and/or punished) by the customers' behavior, whereas the behavior of the… read more here.
Keywords: marketing firm; creation; firm creation; lego ... See more keywords
What deters labor-owned firm creation? Evidence from Italian manufacturing sectors
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DOI: 10.1016/j.jce.2016.12.001
Abstract: We analyze the determinants of labor-owned versus capital-owned firm creation. We match firm-level information on a large sample of new manufacturing firms with available industry-level proxies of the main determinants of ownership structures according to… read more here.
Keywords: firm creation; manufacturing; owned firm; labor owned ... See more keywords
Evaluating the impacts of HSR stations on the creation of firms
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DOI: 10.1016/j.tranpol.2020.09.010
Abstract: Abstract Justified on territorial equity criteria, Spain has developed one of the largest high-speed rail (HSR) network in the world. This research evaluates how the opening of a new station affects the number of firms… read more here.
Keywords: stations creation; impacts hsr; hsr stations; evaluating impacts ... See more keywords