Sell to whom? Firm’s green production in competition facing market segmentation
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DOI: 10.1007/s10479-016-2291-4
Abstract: When substantial numbers of consumers claim to be “green”, firms face the choice of whether to develop green products which are more environmental than their traditional counterparts. In many cases, consumers may differ in their… read more here.
Keywords: green products; competition; green production; firm green ... See more keywords