Exploring the link between green manufacturing, operational competitiveness, firm reputation and sustainable performance dimensions: a mediated approach
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DOI: 10.1108/jmtm-02-2020-0036
Abstract: The aim of this study is to explore the link between green manufacturing practices, operational competitiveness, firm reputation and sustainable performance dimensions as well as advance a mediation approach.,The study resorted to structured questionnaire to… read more here.
Keywords: operational competitiveness; green manufacturing; firm reputation; performance ... See more keywords
The Relationship between Green Marketing and Firm Reputation: Evidence from Content Analysis
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Asian Finance, Economics and Business"
DOI: 10.13106/jafeb.2021.vol8.no4.0455
Abstract: The purpose of this study is to identify the relationship between firm’s green marketing approach and firm’s reputation improvement among customers. To investigate the object of the current study and provides adequate material to fill… read more here.
Keywords: marketing; reputation; strategy; green marketing ... See more keywords