Gaining From Losing a Competition in Product Variety
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DOI: 10.1177/10591478241231853
Abstract: This article studies the impact of a competing firm's substantial expansion in product variety, achieved through modularity and delayed differentiation, on the sales and inventory of the focal firm in the market. Intuitively, the firm's… read more here.
Keywords: product variety; firm sales; focal firm; product ... See more keywords