EXPRESS: Crowdsourcing Participation for Firms with Poor Reputations: The Role of Competitive Intensity and Firm-Oriented Motivations
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DOI: 10.1177/10949968251347887
Abstract: Although prior research suggests that firms with a poor reputation should improve it before embarking on crowdsourcing, some companies have succeeded without doing so. This research thus examines when and why companies with poor reputations… read more here.
Keywords: poor reputations; firm oriented; competitive intensity; firms poor ... See more keywords