Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level
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DOI: 10.1016/j.techsoc.2020.101409
Abstract: Abstract Social media marketing is an essential and important tool for start-up firms, which can help start-up firms remedy the marketing limitations through ease and relatively low costs. Predicting start-up firms’ social media engagement level… read more here.
Keywords: firms social; methodology; media marketing; level ... See more keywords
Social Sustainability of a Firm: Orientation, Practices, and Performances
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DOI: 10.3390/ijerph192013391
Abstract: This paper investigates how firms’ social sustainability practices can influence their social performance and, ultimately, financial performance. We include two corporate social sustainability practices: employee-oriented (employee well-being and equity) and socially driven (corporate social involvement)… read more here.
Keywords: social sustainability; sustainability; employee; orientation ... See more keywords