Twitter data analytical methodology development for prediction of start-up firms’ social media marketing level
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DOI: 10.1016/j.techsoc.2020.101409
Abstract: Abstract Social media marketing is an essential and important tool for start-up firms, which can help start-up firms remedy the marketing limitations through ease and relatively low costs. Predicting start-up firms’ social media engagement level… read more here.
Keywords: firms social; methodology; media marketing; level ... See more keywords
Understanding the influencing factors on firms’ social media marketing strategies development: a cross-country investigation
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DOI: 10.1108/imr-06-2023-0124
Abstract: PurposeThe purpose of this paper is to investigate the factors influencing the development of social media marketing strategy in an international context. We specifically look at the potential drivers and barriers throughout the social media… read more here.
Keywords: marketing strategy; media marketing; social media; firms social ... See more keywords
Social Sustainability of a Firm: Orientation, Practices, and Performances
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DOI: 10.3390/ijerph192013391
Abstract: This paper investigates how firms’ social sustainability practices can influence their social performance and, ultimately, financial performance. We include two corporate social sustainability practices: employee-oriented (employee well-being and equity) and socially driven (corporate social involvement)… read more here.
Keywords: social sustainability; sustainability; employee; orientation ... See more keywords