Firms’ Sustainability Marketing Commitment: The Roles of Chief Marketing Officers’ Future Focus and Prosocial Motivation
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Macromarketing"
DOI: 10.1177/02761467231174027
Abstract: Drawing upon the time perspective and self-determination theories, this study examined the role of two personal resources of chief marketing officers (CMOs), including future focus and prosocial motivations (pleasure-based and pressure-based), in firms’ sustainability marketing… read more here.
Keywords: sustainability marketing; marketing; marketing commitment; future focus ... See more keywords
Examining Firms’ Sustainability Frontier: Efficiency in Reaching the Triple Bottom Line
Sign Up to like & getrecommendations! Published in 2023 at "Sustainability"
DOI: 10.3390/su15118871
Abstract: Sustainability has become a significant concern worldwide in recent decades. There seems to be implicit competition among firms for better sustainability performance. Like any other firm activity, sustainability undertakings require resources and their efficient use… read more here.
Keywords: sustainability efficiency; sustainability; sustainability performance; efficiency ... See more keywords