Seedlings in the Corporate Forest: Communicating Benevolent Sexism in Dow Chemical’s First Internal Affirmative-Action Campaign
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DOI: 10.1177/08933189221115748
Abstract: Organizational affirmative-action programs have often failed to reach their goals, especially in the context of STEM professions and companies. Our study analyzes one of the first internal affirmative-action initiatives, Dow Chemical’s “Know More in ‘74”… read more here.
Keywords: benevolent sexism; first internal; campaign; affirmative action ... See more keywords