Applying regulatory fit theory and cultural values orientation to predict effectiveness of public service advertising appeals
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DOI: 10.1007/s12208-021-00291-6
Abstract: While there is support for regulatory fit theory in predicting the communication effectiveness of promotion-framed and prevention-framed messages in advertisements, it is not certain if the theory can be extended to predict the effectiveness of… read more here.
Keywords: prevention; regulatory fit; theory; promotion ... See more keywords
The Implications of Workplace Spirituality for Person–Environment Fit Theory
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DOI: 10.1037/rel0000068
Abstract: Person–environment (PE) fit theory is based on the premise that people flourish in work settings that are compatible with their skills, interests, values, and other characteristics. While the premise of PE fit theory appears to… read more here.
Keywords: spirituality; person environment; fit theory; workplace spirituality ... See more keywords