What Makes Consumers Adopt a Wearable Fitness Device?
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DOI: 10.4018/ijebr.323204
Abstract: Wearable fitness devices are equipped with internet connectivity and capable of tracking, storing, and transmitting health data. A research model is proposed and tested, which shows how cognitive, affective, social, and motivational consumer factors affect… read more here.
Keywords: wearable fitness; makes consumers; consumers adopt; fitness device ... See more keywords