The nature of processing fluency: Amplification versus hedonic marking
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DOI: 10.1016/j.jesp.2020.103997
Abstract: Abstract When processing an object, the human cognitive system instantaneously produces a latent experience of processing fluency that has been shown to influence a wide variety of judgments (e.g., liking, beauty, truth, safety, trustworthiness, etc.).… read more here.
Keywords: processing fluency; fluency; fluency amplification; nature ... See more keywords