Regulatory focus and choice: The impact of control perceptions on advertising effectiveness
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DOI: 10.1080/13527266.2019.1671477
Abstract: ABSTRACT Consumers experience different degrees of control in their daily lives. However, control perceptions have not attracted the necessary attention in advertising research. Across two experiments, we investigated how perceived control influences consumer responses to… read more here.
Keywords: control perceptions; control; choice; focused advertisement ... See more keywords
Public Awareness of Consumer Products Containing Radioactive Materials: Empirical Evidence from Malaysia
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DOI: 10.3390/ijerph19042326
Abstract: The emergence of online purchase platforms makes products containing radioactive materials more accessible to consumers. These products are gaining popularity and are widely available and easily accessible in the market today. This study examined how… read more here.
Keywords: containing radioactive; knowledge; focused advertisement; radioactive materials ... See more keywords